College football is known for some famous colors and color schemes, such as Alabama’s Crimson Tide, Notre Dame’s Golden Dome and Michigan’s maize and blue.
Copper and anthracite invoke more images of the periodic table than the college gridiron.
But those are the new colors in yet another scheme in Arizona State University football's diverse uniform inventory.
ASU announced today a new color scheme in its Nike-made football uniforms. Anthracite is a mineral form of coal and the color is kind of a dark gray akin to charcoal, steel gray or gun metal. Nike has used the color in some of its other products, including its LeBron 11 shoes.
ASU has followed in the steps of the University of Oregon in partnering with Nike and introducing a myriad of color schemes aimed at appealing to younger college football fans and boosting merchandise sales.
The Sun Devils have four different jersey colors and five different pants.
While the copper color is a shout-out to Arizona being the top copper mining state in the U.S., all the color schemes are about marketing and branding, said ASU football head coach Todd Graham.
“We wanted to pay homage to this great state while keeping the team’s look consistent,” said Graham. “We are one of the top few teams in the nation with as many looks and combinations as we have, and this plays an important role in building a national fan base and molding Arizona State University into a household name.”
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